Cancellation rate at 40% as OTAs push free change policy

Nearly 40% of on-the-books revenue is canceled before arrival, according to a study conducted by D-Edge Hospitality Solutions, the Accor-owned hotel technology group that includes the AvailPro and FastBooking platforms. The company analyzed the online distribution performance of more than 200 different channels for 680 properties in Europe between 2014 and 2018.

The average cancelation rate in 2014 was 32.9% and increased to 39.6% in 2018. It reached a high of 41.3% in 2017.