G6 Hospitality Partners with FreedomPay

DALLAS, Texas—G6 Hospitality, known for its economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, has entered into a partnership with FreedomPay, a provider of commerce solutions, to implement payment security across G6 Hospitality’s network of more than 1,350 properties.

Recognized as North America’s first Payment Card Industry-validated (PCI) solution, FreedomPay’s Commerce Platform offers a layered of payment security approach, including point-to-point encryption (P2PE) with EMV and tokenization capabilities to ensure optimal protection for guest cardholder data.

“At G6 Hospitality, we are dedicated to providing our guests with unmatched hospitality and quality service and that begins with their payment security,” said Julie Arrowsmith, executive vice president of finance at G6 Hospitality. “By partnering with FreedomPay to offer the highest level of data protection for visitors at any of our properties nationwide, we are reinforcing that commitment and providing the payment security assurance needed to guarantee an enjoyable stay.”

The platform is fully integrated with HotelKey and other property management systems (PMS), enabling hotel operators to rapidly trigger Europay, Mastercard, and Visa-enabled Ingenico payment devices with PCI-validated P2PE and tokenization. Through this multi-tiered process, credit card data is fully encrypted prior to entering the PMS, ensuring that guests’ information is never exposed in network environments, while also minimizing the scope of PCI compliance for G6 Hospitality properties. As a result, the solution is proven to minimize the risk of credit card fraud, card issuer charge-backs and data breaches.

“We are extremely excited to partner with G6 Hospitality to provide the highest level of payment security to their properties and guests,” said Christopher Kronenthal, chief technology officer at FreedomPay. “Our innovative platform delivers an unmatched suite of commerce solutions to solve the most complex challenges in the hospitality and lodging industry, and our relationship with GG Hospitality continues are strong presence in the hospitality vertical.”

The P2PE solution allows for a secure user experience driven from the Cloud to any device by seamlessly bridging the gap between in-store, web and mobile payments with point-of-sale systems and payment processors. Adding to its convenience for guests and hotel operators alike, it also covers and supports all payment methods, including EMV, contactless and mobile wallets on Apple, Samsung and Android devices.

The FreedomPay Commerce Platform is expected to be deployed in all Motel 6 and Studio 6 properties throughout 2017.